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You Tube can be a great way to market your product or business. However, there is more to You Tube than simply uploading your video and hoping that people will watch it. You have to market your marketing video as well! The following is a list of 10 tips that will help you if you are using You Tube for marketing purposes.

1. Choose your niche. When you sign up for an account, you need to choose your niche. If you want to promote your music, then you need a Musician account. If you are promoting your stand-up then you need a Comedian account. However, if you are an expert in your field and you want to promote your services then you should consider a Guru account. It's better to narrow down your field in order to be found easier.

2. Make a playlist. This is good for the promotional value. It can include other people's videos as well, or just your own. This is particularly good if you have long videos and need to trim some of the clips down.

3. Choose your tags and categories wisely. Your tags, as well as the categories you choose your videos to be in, are more important than you think. These are the things that people will use to find you. Using a less popular category might help you find a bigger audience since your competition is smaller.

4. Leave responses for other people's videos. By being a presence, more people might check you out.

5. Use the Active Sharing feature to let people see what videos you are watching. When someone sees that you are watching the same one as them, they might click on your profile out of curiosity.

6. Create your own channel. This is done when you sign up. Ensure that you have posted your website address so that people can find you.

7. Get involved in the community. Send out emails and bulletins to get people to visit your videos. Don't spam, though.

8. Embed your videos into your own website. Don't just show them on You Tube-use them on your own website as well.

9. Create a group, or just start your own. By having like-minded people together, you create a larger audience.

10. Make your You Tube URL part of your signature whenever you send out emails to clients or even friends.

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